Outcomes and conversions

After each call, Kata reads the transcript and tags the outcome, with a one-line summary. Conversions come from your shop or site.

Call status

queued, ringing, in-progress, completed, no-answer, busy, failed, canceled, voicemail.

Outcomes

Outcome	Meaning
`interested`	The lead wants it. Counts as a success.
`callback`	The lead asked to be called back. Counts as a success.
`not_interested`	A clear no.
`do_not_call`	Asked not to be called: on the do-not-call list, email suppressed.
`voicemail`	A machine answered. Retried after the voicemail delay.
`wrong_person`	Not the lead.
`no_conversation`	Picked up, but no real conversation.

Find calls with list_calls (filter by outcome), and read one with get_call: transcript, events, recording.

Conversions

Report orders and sign-ups to the same postback as Kata Send (Integrations shows your URL), or POST /api/conversion. Identify the lead by the call's token (kata), their email, or their phone, and add the value:

bash

curl -X POST "$POSTBACK_URL" \
  -H "Content-Type: application/json" \
  -d '{"phone":"+14155550142","event":"purchase","value":86}'

The conversion counts for the variant of the lead's call.